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Customer to customer marketing or C2C marketing represents a market environment where one client purchases products from another customer utilizing a third-party business or platform to facilitate the deal. C2C companies are a brand-new kind of design that has emerged with e-commerce technology and the sharing economy. The different goals of B2B and B2C marketing cause differences in the B2B and B2C markets. The main differences in these markets are need, buying volume, number of consumers, customer concentration, distribution, purchasing nature, buying impacts, settlements, reciprocity, leasing and advertising methods. Demand: B2B need is obtained because organizations buy products based upon just how much need there is for the final customer item.

B2C need is mostly because customers buy products based upon their own wants and needs. Buying volume: Services purchase products in large volumes to disperse to consumers. Consumers buy products in smaller sized volumes suitable for individual use. Number of consumers: There are relatively fewer businesses to market to than direct customers. Client concentration: Organizations that concentrate on a specific market tend to be geographically concentrated while consumers that buy items from these companies are not focused. Distribution: B2B items pass directly from the producer of the item to the company while B2C products should in addition go through a wholesaler or merchant.

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Purchasing impacts: B2B purchasing is influenced by numerous individuals in various departments such as quality assurance, accounting, and logistics while B2C marketing is just affected by the person making the purchase and perhaps a few others.  seo marketing : In B2B marketing, negotiating for lower costs or added benefits is frequently accepted while in B2C marketing (especially in Western cultures) prices are fixed. Reciprocity: Businesses tend to buy from organizations they sell to. For example, a company that offers printer ink is more most likely to buy workplace chairs from a supplier that buys business's printer ink. In B2C marketing, this does not take place due to the fact that customers are not likewise offering items.